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Students in management, marketing, and professional sales study in small classes, taught by faculty with significant industry experience who are recognized experts in their fields. They gain real-world experience through internships, mentoring, and other professional enrichment activities, and make connections with potential employers. Business students also benefit from the sophisticated resources in the Cotsakos College of Business, including the Russ Berrie Institute for Professional Sales with its Professional Sales Laboratory.

In our management, marketing, and professional sales programs, students learn in-demand skills that employers have identified as critical for job candidates, including:

Students will learn the art and science of marketing through the delivery of a balanced curriculum that ensures fundamental business competence. They will develop analytical, critical reasoning, and communications skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of cultural differences, quality concerns, ethical and sustainability issues, and disruptive technology impacts on a global marketplace. Courses in marketing research, consumer behavior, pricing, social media marketing, and digital marketing enable our graduates to provide customer insights and create value for their employers.